The “unique digital experience”, restricted to media, retail, and industry partners, will be held by the company online a day before the IFA Berlin technology conference, which is controversially going ahead physically despite the coronavirus pandemic. Samsung is not attending IFA physically as an exhibitor.
In an announcement that does not mention IFA, Samsung said it will “unveil the latest innovations from Samsung’s mobile phone, wearables, TV, audio, and home appliance businesses,” and that the event will be “a 45-minute virtual and dynamic journey of Samsung’s newest pioneering technology.”
The company is likely to showcase its Galaxy Note 20 series and possible the Galaxy Z Fold 2 folding phone, both expected to be announced at Samsung Unpacked on 5 August.
Although the event is described as ‘virtual’ this is likely just to mean an online stream rather than a virtual reality (VR) event. OnePlus announced its new Nord phone in augmented reality (AR) and it went wrong for a lot of viewers.
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
